Dorsia
Client Industry: Hospitality
Year: 2025
Work: In House Graphic Design Intern
A premium lifestyle platform offering curated experiences across major U.S. cities.
Key Contributions:
– Designed branded illustrations for events and social posts
– Created email campaigns using Braze
– Developed social media visuals and templates
– Designed slide decks for internal and external use
– Contributed to UI design in Figma
Tools: Figma, Illustrator, Photoshop, Braze, Asana, Slack
We were tasked to design a premium, collectible-style card pack that embodies the cultural cachet and exclusivity of Dorsia membership.
Concept:
A weekly prompt deck. Each card suggests a dining experience to seek out—e.g., “Order something flambéed,” “Eat somewhere with a view,” “Take the last reservation of the night.”
Card Types:
Each = soft prompt: “Order something tableside,” “Ask for the off-menu pasta”
Design Direction:
Based on Event Schedule + Collections templates
Visuals:
Editorial stills, blur skrims, typographic restraint
Packaging:
This card pack packaging features a matte black finish with subtle spot gloss text and embossed details, creating a refined and understated luxury feel. The sliding drawer structure enhances the unboxing interaction, while the QR code on the back bridges the physical and digital experience.
Each member gets a branded Fun Coupon based on their home market. Adds a dimension of craftsmanship and specialty.
Considering Dorsia is a global brand, I sought inspiration from global currencies. USD, EUR, MXN, GBP, and AED are ones that are most prominent to Dorsia members due to market presence.